God vs. Best Buy
What happens if you take it upon yourself to take a well-known corporate logo, and tweak it to fit your needs? You might just get sued for trademark infringement…
A Wisconsin priest created a “God Squad” logo out of the easily recognizable “Geek Squad” logo that falls under Best Buy’s corporate umbrella. When asked why he created the logo, he responded that “he uses the logo as a creative way to spur discussions and bring his faith to the community.” (emphasis mine).
Altering someone else’s creativity doesn’t make you creative. It makes you a barnacle.
This is a problem that I have with a lot of church marketing and Christian merchandise- it’s not creative. For the most part, Christian products are cheap knock-offs of secular ideas. For example, take a look at a google image search for “Christian t-shirt.” How many of the shirt logos are knockoffs of company logos?
I don’t mean to go all “wistful yet crotchety old man” on you here, but what happened to the days when people of faith led the way when it comes to the arts or creativity? Five hundred years ago Christian art was cutting edge, risky, the best of the best. Leonardo da Vinci and Michelangelo used to give us creative Christian pieces. Now we’re stuck with Thomas Kinkade, painter of light and public urination enthusiast.
Going back to the “God Squad” story, I think we can all learn one valuable lesson from all of this…
Christian “persecution” is alive and well.